I was contracted by Hive Creative to help craft an experience for TelstraSuper’s “Road to Retirement” campaign. The aim was to translate an existing print campaign into an immersive online interactive experience. My primary involvement was as art director, illustrator, graphic designer and UX/UI designer.
The original print campaign had only one audience group they were targeting (baby boomers), whereas the online was to have three (baby boomers, generation X and generation Y). We then devised worlds and characters for our audience group to relate to to best help them understand their road to retirement.
Other fun things I got to work on was some 3D animation, sound design, and music composition.